Confessions of an Honest Sales Person

Customer service is hard. No, it’s not a mistake! You read what you just read. It is hard, but you ask yourself the ageless question: so, who is to blame? Is it you or me? Or is it our speech or actions? Oh wait, it must be the body language. But I say NO a million times to all the blamers and the blamed. There is a very important part of a relationship we all have been blind to all this while. It is what can bind or break a relationship forever.

Let’s first find out what makes a customer. It is only natural to have a preference for a buyer who we sell to without having hiccups on the sales track. Good customer service, as many have said before, does not come as an inborn trait in salespeople so whether we like it or not, we have got to agree with the notion that says that the customer is always right. Right? Yes, they are. In his book, Once a Customer, Always a Customer, one of my favourite description of a customer by Chris Daffy is that they are not an interruption of our work — they are the purpose of it.